Fueling Growth and Occupancy for Morningside House Senior Living
Services
Foundational Messaging
Website Content
Website Design
SEO
PPC
Print Advertising
The Challenge
Morningside House Senior Living needed to keep the marketing for its 13 properties across the eastern seaboard united, helping to boost occupancy and quickly rebrand properties as they acquired them, often with just weeks to make the transition.
The Solution
Moxie created visual and written brand messaging to apply to all of Morningside’s properties, then redesigned their website to quickly and easily scale, while offering information about both individual properties and Morningside as a whole.
Using targeted SEO, PPC, and print advertising, Moxie also aimed to bring more people to the website, with the goal of booking a tour at the properties.
The Results
Since beginning work with Moxie, Morningside has acquired and rebranded 7 communities, seen their website users grow by 40%, page views increase by 25%, time on page increase by 200%, and cost per lead drop to just $50 (well below the industry standards for memory care).
