Boosting Online Visibility to Drive Increased Revenue
Services
Foundational Messaging
SEO
Website Design
Logo Design
The Challenge
Pueblo Eye Exam suffered from online anonymity. As an independent practitioner located inside a corporate optial, patients only knew them as “the Eyemart doctors.”
In May of 2023, the website brought in just 62 unique visitors a month, which was not enough to create a steady flow of new patients.
The Solution
Moxie helped move the practice forward with a strategic approach:
- A website that established the practice as a brand independent of the optical
- Local search optimization designed to dominate the local 3-pack results
- Google-review strategy to boost trust in the providers and the level of care
The Results
After 18 months, Pueblo Eye Exam’s results are through the roof.
The site now ranks first for eye doctor in pueblo, plus an additional 78 keywords in the top 10 positions. With 484 new keyword rankings in the last 10 months, Moxie has increased the site’s keywords by 270%.
This led to a 7x website traffic increase. There are now 485 unique visitors a month–an increase of 782%! Appointment requests are up 53% and revenue is up 40%.
%
Increase in Backlinks
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Increase in Monthly Traffic
Keywords in the Top 10 Positions
“Moxie Tonic Marketing positioned my practice online so that when the market changed in our town we received a huge influx of new patients. The investment in our local brand presense has really paid off, not only are our numbers up significantly, we are seeing more medical cases and making a huge impact by keeping care local.“
Joseph Gowen, O.D. | Pueblo Eye Exam
Optimized Blog Content
Our SEO-optimized blogs consistently rank among the top-performing organic pages month after month, with some achieving impressive click-through rates of 2.54%, highlighting strong engagement with the content.
Organic Keyword Insights
- Increased high-value keywords by nearly 700
- Core keyword “eye doctor pueblo,” has a remarkably high CTR of 17.63%
- Client holds #1 position ranking in local 3-pack for high value keyword optometrist
- We have 62% more citations than other local competitors
Organic Impressions and Clicks
Impressions have surged from zero to over 460,000 by October 2024, indicating that the website is gaining visibility in search results. Clicks have also increased dramatically, reaching 374 in October 2024, showcasing effective engagement with the audience.
Google Maps Interactions
Over an 18-month span, overall interactions show a total of 2,573, indicating a correlation with increased local SEO marketing efforts.
