Cutting through Branding Chaos for the University of Denver’s Ritchie Center for Sports and Wellness

The Challenge

The Ritchie Center for Sports and Wellness at the University of Denver was stuck in a marketing identity crisis. Its varied departments were creating their own marketing collateral, muddying the brand with each new poster and email.

They needed to reign in the chaos and create unified messaging that reflected the individual activity while also maintaining the Ritchie Center’s visual brand for everything from an ice rink to a summer sports camp.

The Solution

Moxie Tonic created targeted messaging for 10 Ritchie Center departments that aligned with their overall core values while still speaking to each individual audience. The team also developed a comprehensive style guide to unify visual branding across all departments.

Moxie produced essential marketing assets including landing pages, email templates, and lead magnets for immediate and future use.

The Results

The Ritchie Center Marketing & Communications team now has the tools they need to unify their large and diverse department.

With the help of Moxie Tonic’s branding experts, the Ritchie Center now enjoys a fully-aligned brand.

Services

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Content Marketing

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Website Design

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Foundational Messaging

“Our branding and messaging was chaotic and confusing our audience. With Moxie’s help, we are making huge strides in moving our marketing efforts forward.”