ABUNDANT LIFE
Eldercare Services, Ltd.
Connecting Abundant Life With Their Ideal Customers
The Challenge
The Abundant Life team needed help filling a lead pipeline for their new business—an in-home senior care agency in the Dallas-Fort Worth area. In a busy marketplace, they needed to stand out, lower their cost per lead, and connect with their ideal clients.
The Solution
Moxie helped solidify their message, create a marketing strategy, and build a new sales funnel that included Google ads, an optimized ads landing page, quiz, and email nurture series.
Every aspect of the funnel was based on helping Abundant Life reach the people who need their services most—adult children looking for respectful, life-changing help caring for their aging elders.
The Results
Abundant Life saw a 28% decrease in cost per lead in just 30 days. They’re now connecting with more high-quality leads and paying 60% less than the industry standard to do so, setting their new company up for growth with staying power.
Services
Foundational Messaging
Marketing Audit
Sales Funnel
Analytics Dashboard
YoY Increase
%
Decrease in Cost Per Lead
%
Under Industry Standard for Cost Per Lead
%
Increase in Organic Traffic
