We don’t have to tell you that hiring new talent for your dental practice is a daunting task. If you feel like you’ve been struggling to find the right people (or even get anyone to apply!), you’re not alone. According to Becker’s Dental and DSO Review, “Almost 60 percent of dental organizations are forecasting that staffing shortages will continue to be their biggest challenge in the remainder of 2023.”
So what can you do to overcome this challenge? It might sound strange, but it’s time you think like a marketer.
Build your Employer Brand
Just like you’ve worked to create your practice’s brand to connect with potential patients, you can do the same thing to connect with potential employees. An employer brand showcases your empathy and guidance for employees–highlighting how working at your practice can help potential employees solve the problems they’ve experienced and will guide them to professional and personal satisfaction.
If you’ve never created an employer brand before, we suggest working with a digital marketing agency to help you create the foundational messaging. Here at Moxie Tonic Marketing, we use StoryBrand’s proven 7-part framework to help practice owners create a clear, compelling message for their employer brand.
Once you have your brand in place, you can start using it throughout your recruiting efforts.
Crafting Compelling Job Listings: Capturing Candidate Interest
One of the first interactions potential candidates have with your practice is through job listings, so this is the perfect place to use your employer brand messaging. Collaborate with your digital marketing agency to create job listings that stand out by talking about more than duties and compensation. Highlight the unique benefits of working at your dental practice, like a positive work environment, growth opportunities, and employee benefits.
If you have accounts on recruiting sites like Glassdoor and Indeed, you can also include employer brand messaging on your employer page. Need some help with your profile? Check out our free guide: 5 Secrets to Optimizing your Indeed and Glassdoor Employer Profile. Inside you’ll find simple, effective things you can do to make the most of your profile.
Building an Engaging Careers Page: Showcasing Your Practice’s Culture
Job postings aren’t the only place you can highlight your employer brand. Your practice’s website can also play a significant role in attracting candidates. Work with your marketing agency or web designer to create an engaging careers page. There you can showcase your employer brand, paying close attention to explaining your dental practice’s culture, values, and mission. Feature employee testimonials and success stories to provide potential candidates with insights into what it’s like to work at your practice. You should be sure to have a clear call to action with a link to the job application. The easier it is to apply, the more applications you’ll get. Be sure to also post about your job opening on social media with a link to your careers page.
A Collaborative Path to Efficient Hiring
Collaborating with a digital marketing agency can revolutionize your dental practice’s hiring process. By leveraging digital marketing strategies, you can reach a wider and more targeted pool of candidates and attract the rockstar-level employees that you’ve been struggling to find. It’s all about showcasing your employer brand and making your practice look irresistible.
Not sure how to start creating your employer brand? We’re here to help! Our Hiring with Moxie service helps you to not only create foundational employer brand messaging, but also includes intro paragraphs for your job postings, copy and design for your careers page, and copy and images for recruiting social media posts. Schedule a call today so you can stop struggling to hire the right people, and start enjoying a full, productive team.