by Natalie Gowen | Sep 12, 2023 | Digital Marketing, Marketing Strategy, Messaging
First, you’ve got to know where you are. Digital marketing can feel like a complex maze filled with multiple choices and directions you can go. Whether you’re struggling to figure out how to use generative AI, optimize SEO algorithms, figure out the new Google... 
by Natalie Gowen | Jul 12, 2023 | Digital Marketing, Hiring and Careers, Messaging
In today’s competitive job market, companies have had to pivot in order to attract and retain top talent. Their secret? Thinking of recruiting as marketing. In fact, 86% of HR professionals say that recruiting has become more like marketing. One way to bridge... 
by Natalie Gowen | Feb 10, 2023 | Case Study, Client Success Stories, Content Marketing, Digital Marketing, Marketing Strategy, Messaging, Website
After nearly ten years of working in the financial planning industry at a large firm, Certified Financial Planner ™ Amber Miller knew it was time to break out on her own. Amber envisioned a different kind of financial planning firm–one focused on helping clients... 
by Natalie Gowen | Jan 24, 2023 | Advertising, B2B Marketing, Case Study, Client Success Stories, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Messaging, Sales Funnel Strategy
One of the only women-owned, multi-location senior living companies in the nation, Morningside Elite Management is one of the top referred assisted living and dementia care providers in the Mid-Atlantic area, with 7 communities in Maryland and Virginia. Known for its... 
by Natalie Gowen | Dec 12, 2022 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Messaging
You’ve seen it in every movie or TV show out there—a family is on a road trip and gets lost. The person in the passenger seat pleads with the driver to stop and get directions, but the driver refuses, confident that they can figure it out on their own. Of course, the... 
by Natalie Gowen | Nov 27, 2022 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Messaging, Sales Funnel Strategy
What are your plans for 2023? Are you looking to expand? Attract a new type of ideal customer? Deflect the threat of recession? We’re still waiting for that big economic shoe to drop. Nobody knows what it’s going to be, or when it’s going to hit, but...