by Natalie Gowen | Nov 15, 2023 | Advertising, Marketing Strategy
In the fast-paced and ever-evolving world of marketing, the importance of advertising cannot be overstated. Advertising is the lifeblood of brand promotion and plays a crucial role in building awareness for your brand, products, and services. Whether through print or... 
by Natalie Gowen | Sep 12, 2023 | Digital Marketing, Marketing Strategy, Messaging
First, you’ve got to know where you are. Digital marketing can feel like a complex maze filled with multiple choices and directions you can go. Whether you’re struggling to figure out how to use generative AI, optimize SEO algorithms, figure out the new Google... 
by Natalie Gowen | Aug 18, 2023 | Hiring and Careers, Marketing Strategy
We don’t have to tell you that hiring new talent for your dental practice is a daunting task. If you feel like you’ve been struggling to find the right people (or even get anyone to apply!), you’re not alone. According to Becker’s Dental and DSO Review, “Almost 60... 
by Natalie Gowen | Jul 25, 2023 | Digital Marketing, Marketing Strategy
Running marketing for multi-location healthcare organizations is challenging, to say the least. Not only are you trying to reach a broader audience while still providing personalized messaging, you also need to ensure that all of your marketing efforts are compliant... 
by Natalie Gowen | Jun 20, 2023 | B2B Marketing, Marketing Strategy
Trying to figure out how to run a small business is hard. Really, really hard. And the reason why most small businesses fail is because they don’t have a cohesive operating system to help them know where they need to be putting their efforts and energy. Every day... 
by Natalie Gowen | Jun 2, 2023 | Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy
In today’s digital landscape, inbound marketing has become a powerful strategy for businesses to attract, engage, and convert their target audience. As a digital marketing company based in Colorado Springs, we’ve found that embracing inbound marketing can be the...