by Natalie Gowen | Aug 18, 2023 | Hiring and Careers, Marketing Strategy
We don’t have to tell you that hiring new talent for your dental practice is a daunting task. If you feel like you’ve been struggling to find the right people (or even get anyone to apply!), you’re not alone. According to Becker’s Dental and DSO Review, “Almost 60... 
by Natalie Gowen | Jul 12, 2023 | Digital Marketing, Hiring and Careers, Messaging
In today’s competitive job market, companies have had to pivot in order to attract and retain top talent. Their secret? Thinking of recruiting as marketing. In fact, 86% of HR professionals say that recruiting has become more like marketing. One way to bridge... 
by Natalie Gowen | Apr 21, 2023 | Hiring and Careers
It seems like “help wanted” signs have become part of our national landscape. No matter where you go, companies are struggling with understaffed teams and high turnover. While there may be some signs the labor marketing is starting to loosen, unemployment rates are... 
by Natalie Gowen | Jul 15, 2022 | Hiring and Careers
If you’re a business owner, marketing director, or head of HR, you know that the number one thing your company could use is to attract more top talent to your team. It will protect you and set you up for success for whatever’s coming in the future. The best way to do... 
by Natalie Gowen | Jun 17, 2022 | Hiring and Careers
How to Build Your First Website — For the Right Price Building a website is today’s equivalent of hanging out your shingle. If you don’t have a website, do you even really have a business??? I regularly field questions from new business owners who are feeling tons of...