by Natalie Gowen | Nov 8, 2023 | Advertising, Digital Marketing
Have you ever sat through a commercial, seen a billboard, or heard a radio ad that made you think, “Well, that was a waste of money?” The truth is, many advertising efforts, both traditional and digital, often miss the mark. They fail to resonate with the... 
by Natalie Gowen | Oct 20, 2023 | Advertising, Digital Marketing
In today’s hyper-competitive business landscape, finding effective ways to stand out and reach your target audience is crucial. From local businesses to corporate giants, Pay-Per-Click (PPC) advertising has become an invaluable tool for boosting their online... 
by Natalie Gowen | Sep 12, 2023 | Digital Marketing, Marketing Strategy, Messaging
First, you’ve got to know where you are. Digital marketing can feel like a complex maze filled with multiple choices and directions you can go. Whether you’re struggling to figure out how to use generative AI, optimize SEO algorithms, figure out the new Google... 
by Natalie Gowen | Jul 25, 2023 | Digital Marketing, Marketing Strategy
Running marketing for multi-location healthcare organizations is challenging, to say the least. Not only are you trying to reach a broader audience while still providing personalized messaging, you also need to ensure that all of your marketing efforts are compliant... 
by Natalie Gowen | Jul 12, 2023 | Digital Marketing, Hiring and Careers, Messaging
In today’s competitive job market, companies have had to pivot in order to attract and retain top talent. Their secret? Thinking of recruiting as marketing. In fact, 86% of HR professionals say that recruiting has become more like marketing. One way to bridge... 
by Natalie Gowen | Jun 2, 2023 | Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy
In today’s digital landscape, inbound marketing has become a powerful strategy for businesses to attract, engage, and convert their target audience. As a digital marketing company based in Colorado Springs, we’ve found that embracing inbound marketing can be the...