by Natalie Gowen | Jun 20, 2023 | B2B Marketing, Marketing Strategy
Trying to figure out how to run a small business is hard. Really, really hard. And the reason why most small businesses fail is because they don’t have a cohesive operating system to help them know where they need to be putting their efforts and energy. Every day... 
by Natalie Gowen | Apr 4, 2023 | B2B Marketing, Content Marketing, Digital Marketing, Email Marketing
Digital marketing is essential for any healthcare facility with multiple locations in Southern Colorado. Whether you run a dental office, dermatology office, medical practice, or wellness clinic, you need to reach out to patients in the most effective way possible. In... 
by Natalie Gowen | Jan 24, 2023 | Advertising, B2B Marketing, Case Study, Client Success Stories, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Messaging, Sales Funnel Strategy
One of the only women-owned, multi-location senior living companies in the nation, Morningside Elite Management is one of the top referred assisted living and dementia care providers in the Mid-Atlantic area, with 7 communities in Maryland and Virginia. Known for its... 
by Natalie Gowen | Jan 12, 2023 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Sales Funnel Strategy
It’s hard to forget the macabre first scene of Monty Python and the Holy Grail. Do you remember it? In Medieval England awash in the plague, a man tries to pawn off his relation to the body collector: Relation: “I’m not dead yet!” Body collector: “He says he’s not... 
by Natalie Gowen | Dec 12, 2022 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Messaging
You’ve seen it in every movie or TV show out there—a family is on a road trip and gets lost. The person in the passenger seat pleads with the driver to stop and get directions, but the driver refuses, confident that they can figure it out on their own. Of course, the... 
by Natalie Gowen | Nov 27, 2022 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Messaging, Sales Funnel Strategy
What are your plans for 2023? Are you looking to expand? Attract a new type of ideal customer? Deflect the threat of recession? We’re still waiting for that big economic shoe to drop. Nobody knows what it’s going to be, or when it’s going to hit, but...