by Natalie Gowen | Nov 15, 2023 | Advertising, Marketing Strategy
In the fast-paced and ever-evolving world of marketing, the importance of advertising cannot be overstated. Advertising is the lifeblood of brand promotion and plays a crucial role in building awareness for your brand, products, and services. Whether through print or... 
by Natalie Gowen | Nov 8, 2023 | Advertising, Digital Marketing
Have you ever sat through a commercial, seen a billboard, or heard a radio ad that made you think, “Well, that was a waste of money?” The truth is, many advertising efforts, both traditional and digital, often miss the mark. They fail to resonate with the... 
by Natalie Gowen | Oct 20, 2023 | Advertising, Digital Marketing
In today’s hyper-competitive business landscape, finding effective ways to stand out and reach your target audience is crucial. From local businesses to corporate giants, Pay-Per-Click (PPC) advertising has become an invaluable tool for boosting their online... 
by Natalie Gowen | Jan 24, 2023 | Advertising, B2B Marketing, Case Study, Client Success Stories, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Messaging, Sales Funnel Strategy
One of the only women-owned, multi-location senior living companies in the nation, Morningside Elite Management is one of the top referred assisted living and dementia care providers in the Mid-Atlantic area, with 7 communities in Maryland and Virginia. Known for its... 
by Natalie Gowen | Jan 12, 2023 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy, Sales Funnel Strategy
It’s hard to forget the macabre first scene of Monty Python and the Holy Grail. Do you remember it? In Medieval England awash in the plague, a man tries to pawn off his relation to the body collector: Relation: “I’m not dead yet!” Body collector: “He says he’s not... 
by Natalie Gowen | Dec 12, 2022 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Messaging
You’ve seen it in every movie or TV show out there—a family is on a road trip and gets lost. The person in the passenger seat pleads with the driver to stop and get directions, but the driver refuses, confident that they can figure it out on their own. Of course, the...