by Natalie Gowen | Sep 12, 2023 | Digital Marketing, Marketing Strategy, Messaging
First, you’ve got to know where you are. Digital marketing can feel like a complex maze filled with multiple choices and directions you can go. Whether you’re struggling to figure out how to use generative AI, optimize SEO algorithms, figure out the new Google... 
by Natalie Gowen | Aug 18, 2023 | Hiring and Careers, Marketing Strategy
We don’t have to tell you that hiring new talent for your dental practice is a daunting task. If you feel like you’ve been struggling to find the right people (or even get anyone to apply!), you’re not alone. According to Becker’s Dental and DSO Review, “Almost 60... 
by Natalie Gowen | Jul 25, 2023 | Digital Marketing, Marketing Strategy
Running marketing for multi-location healthcare organizations is challenging, to say the least. Not only are you trying to reach a broader audience while still providing personalized messaging, you also need to ensure that all of your marketing efforts are compliant... 
by Natalie Gowen | Jul 12, 2023 | Digital Marketing, Hiring and Careers, Messaging
In today’s competitive job market, companies have had to pivot in order to attract and retain top talent. Their secret? Thinking of recruiting as marketing. In fact, 86% of HR professionals say that recruiting has become more like marketing. One way to bridge... 
by Natalie Gowen | Jun 20, 2023 | B2B Marketing, Marketing Strategy
Trying to figure out how to run a small business is hard. Really, really hard. And the reason why most small businesses fail is because they don’t have a cohesive operating system to help them know where they need to be putting their efforts and energy. Every day... 
by Natalie Gowen | Jun 2, 2023 | Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy
In today’s digital landscape, inbound marketing has become a powerful strategy for businesses to attract, engage, and convert their target audience. As a digital marketing company based in Colorado Springs, we’ve found that embracing inbound marketing can be the... 
by Natalie Gowen | May 23, 2023 | Marketing Strategy
Multichannel marketing, with its ability to reach patients through various platforms at critical wellness touchpoints, is an essential strategy for maximizing patient acquisition, education, and loyalty. In this article, 1worldsync points out that content designed for... 
by Natalie Gowen | May 12, 2023 | Content Marketing, Digital Marketing, Email Marketing, Marketing Strategy
If you’re a business owner in Colorado Springs or the surrounding areas, you know how important it is to be visible to potential customers in your community. That’s where local SEO comes in. By optimizing your online presence for local searches, you can... 
by Natalie Gowen | Apr 21, 2023 | Hiring and Careers
It seems like “help wanted” signs have become part of our national landscape. No matter where you go, companies are struggling with understaffed teams and high turnover. While there may be some signs the labor marketing is starting to loosen, unemployment rates are... 
by Natalie Gowen | Apr 11, 2023 | Case Study, Client Success Stories, Digital Marketing
Speaker and author Gary Kadi has spent more than 25 years as an advocate and coach for dentists across the country. Recognizing that dentists face an uphill battle–their image is constantly derided in media and popular culture, they’re seen as a tier below...