by Natalie Gowen | Sep 30, 2022 | Advertising, B2B Marketing, Content Marketing, Digital Marketing, Marketing Strategy, Messaging, Sales Funnel Strategy
Does Your In-House Marketing Team Reach All Its Goals? It’s a misnomer to think that the only reason to hire a marketing agency is because you don’t have an in-house marketing team, when really, savvy executives and marketing directors hire...
by Katy Larson | Sep 16, 2022 | Case Study
John and Jen Bocchi, owners of Sierra Smiles Complete Health Dentistry Sierra Smiles Complete Health Dentistry is a dental office with three locations in northern Nevada. It offers a spa-like atmosphere and friendly team, coupled with a whole-body approach to...
by Natalie Gowen | Aug 26, 2022 | Advertising, B2B Marketing, Client Success Stories, Content Marketing, Digital Marketing, Marketing Strategy, Messaging, Sales Funnel Strategy
Most companies know they need to share customer success stories. It’s one of the key elements of building a StoryBrand message. Just because YOU say you’re great, doesn’t make it so. But when your CLIENT says it we’re entering into a whole...
by Katy Larson | Aug 11, 2022 | Case Study
Sigma Additive Solutions, a developer of quality assurance software for the commercial 3D printing industry, began as a laboratory engaged in the research and development of 3D metal printing technology. As it grew, it shifted from a sole focus on R&D, to offering...
by Katy Larson | Jul 26, 2022 | Case Study
Charles Webb, Founder, Freedom Practice Coaching Founded in 2012, chiropractor and entrepreneur Charles Webb had built his coaching firm for medical practitioners into a multi-million dollar business. Focused on teaching practitioners vital business skills and a new...
by Natalie Gowen | Jul 15, 2022 | Hiring and Careers
If you’re a business owner, marketing director, or head of HR, you know that the number one thing your company could use is to attract more top talent to your team. It will protect you and set you up for success for whatever’s coming in the future. The best way to...
by Natalie Gowen | Jul 7, 2022 | Uncategorized
I want to share three marketing tips to keep in the back of your mind while you’re working with your clients so that you can be on red alert for some of these common mistakes that companies often make in their marketing. You Can’t Hit a Home Run with...
by Natalie Gowen | Jun 17, 2022 | Hiring and Careers
How to Build Your First Website — For the Right Price Building a website is today’s equivalent of hanging out your shingle. If you don’t have a website, do you even really have a business??? I regularly field questions from new business owners who are feeling tons of...
by Natalie Gowen | Jun 13, 2022 | Uncategorized
As a service-based business, you know that hiring and retaining top talent has never been harder. But what you might not know is that rather than look to HR to solve this problem, you can look to great marketing. After the “Great Resignation,”...
by Natalie Gowen | Jun 3, 2022 | Uncategorized
If you run a service-based business, you are trading the time and expertise of your team for money. When the entire economy is undergoing a massive shift in the workforce, when the last of the Boomers are retiring early, or you’re hearing terms in the news like...
