If you run a service-based business, you are trading the time and expertise of your team for money. When the entire economy is undergoing a massive shift in the workforce, when the last of the Boomers are retiring early, or you’re hearing terms in the news like “the great resignation,” and your business-owning friends are saying they’re “finding employees to hire” and “no one wants to work anymore”…
That’s pretty scary. Because if you don’t have good people, you don’t have anything you can sell.
The Problem –– Finding Employees
Believe it or not — this is not a problem for HR, this is a problem that marketing can fix.
I truly believe that as long as people like to live inside and eat food — there will always be people looking for work.
The challenge is, how do you get them to work for you?
The Answer –– Tell Them a Story
Today’s top talent is looking for:
- A company that is engaged in the trajectory of their career — so tell them the story of how you invest in each of your employees and support their professional development.
- A blend of work and life — so tell them the story of how you provide flexibility and actively support their overall ability to crush the work-life balance.
- A job that they look forward to — whether that’s because of your positive company culture, the difference you make in the lives of your clients, or a little bit of both — tell that story.
Most job postings don’t come close to hitting any of those wish list items.
They’re just a laundry list of jargon-filmed, daily activities that don’t come close to tapping into the story of what life will look like when somebody comes to work for your company.
You don’t have to offer the best benefits package, you don’t have to even offer the highest salary. You just have to clearly communicate how your open position will transform your employee’s life and help them fulfill their overall purpose.
For help writing a great job description and employment page look at these examples we’ve worked on: