What are your plans for 2023? Are you looking to expand? Attract a new type of ideal customer? Deflect the threat of recession? We’re still waiting for that big economic shoe to drop. Nobody knows what it’s going to be, or when it’s going to hit, but I can guarantee, brands and B2B marketing companies that will win in 2023 are the ones that will meet the “Three Cs Test”: Clarity, Consistency, and Conversions.
1. Clarity
Clarity is the ability to communicate without confusion. This means clearly talking about the problems you solve, and the successes your clients achieve. If your funnel is fuzzy, how can you focus on the problems you want to solve for your customers or attract and nurture qualified leads?
2. Consistency
Consistency is the ability to communicate non-stop with people who are in your marketing and sales funnels. This means email blasts, email nurture series, Social Media communications, blog posts, videos, podcasts; you name it! Getting in front of them and having content to consume while they’re in that consideration phase is the key to keeping their attention and moving them into the next phase.
3. Conversions
Conversion means getting your prospects through the marketing and sales funnel with urgency. The longer people sit in a consideration phase, the lower the chances they will convert.
This means focusing on:
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- sales enablement strategies
- shortening the sales cycle
Get people to move through and make a decision that’s going to solve their problems and bring them success. If you can do that with urgency, you’ll see those conversions coming through.
When you’re able to expand your marketing capacity there’s finally room to do it all. We strategize and create plans that make it possible to consistently communicate and get that content out there. And always do it in a way where it’s clear, and it’s conversion focused.
Watch the video to learn how we help all our clients with the Three Cs, and choose your Moxie Marketing Roadmap:
Choose Your Marketing 2023 Roadmap
If you need help putting together your 2023 marketing plan, we have a consultation package for you: It’s called the Marketing 2023 Roadmap.
It’s designed to give you everything you need to move forward confidently with your marketing. From digging down deep into your numbers to checking out your competitor’s digital footprint, we analyze every aspect of your website, brand messaging, or overall marketing strategy to help you get more leads, more sales, and more growth.
Don’t let 2023 sneak up on you! Check out our Marketing Roadmaps today and get to where you’re going faster than ever before. And it will help outline how you can win in the marketplace with clarity, consistency, and conversions.