by Natalie Gowen | Nov 15, 2023 | Advertising, Marketing Strategy
In the fast-paced and ever-evolving world of marketing, the importance of advertising cannot be overstated. Advertising is the lifeblood of brand promotion and plays a crucial role in building awareness for your brand, products, and services. Whether through print or... 
by Natalie Gowen | Nov 8, 2023 | Advertising, Digital Marketing
Have you ever sat through a commercial, seen a billboard, or heard a radio ad that made you think, “Well, that was a waste of money?” The truth is, many advertising efforts, both traditional and digital, often miss the mark. They fail to resonate with the... 
by Natalie Gowen | Oct 20, 2023 | Advertising, Digital Marketing
In today’s hyper-competitive business landscape, finding effective ways to stand out and reach your target audience is crucial. From local businesses to corporate giants, Pay-Per-Click (PPC) advertising has become an invaluable tool for boosting their online... 
by Natalie Gowen | Sep 12, 2023 | Digital Marketing, Marketing Strategy, Messaging
First, you’ve got to know where you are. Digital marketing can feel like a complex maze filled with multiple choices and directions you can go. Whether you’re struggling to figure out how to use generative AI, optimize SEO algorithms, figure out the new Google... 
by Natalie Gowen | Aug 18, 2023 | Hiring and Careers, Marketing Strategy
We don’t have to tell you that hiring new talent for your dental practice is a daunting task. If you feel like you’ve been struggling to find the right people (or even get anyone to apply!), you’re not alone. According to Becker’s Dental and DSO Review, “Almost 60...