A Dose of HTML: Embedding Email Addresses

Does web code make your head spin? Do you grab those little snippets for people’s blog button and wonder how in the world that translates into a cute little picture?

Well, wonder no more

I was once right there with you. HTML code looked like a long string of crazy symbols. It was so foreign it might well have been Chinese. But once I learned how to read code, and even better, how to use it, a whole new world opened up.

Suddenly my blog and I were speaking the same language. Now I can tell it what I want it to do and it complies. Those therapists are right – communication is the key to everything.

That’s why I’m introducing a new feature on Moxie Tonic:

A Dose of HTML

Frankly, if you’re not a web designer, tackling HTML is like taking your medicine or eating your broccoli. It’s not nearly as fun as blog hopping or favoriting items on Etsy, but it’s very, very good for you. Especially if you want to tweak your blog or email templates.

I promise not to dump huge helpings of code on your plate. I also promise that these lessons will have a clear and useful application to emails and blogs. So with that here is…

Today’s Dose: Embedding your email address in a link

This is a quickie – and requires hardly any code – and it’s the perfect way to fool the spambots combing the Internet for email addresses.

The most common (non-techie) misdirect is to spell out your email address – if I was giving mine, I would say:

Email me at natalie at moxiet dot com if you have any questions.

Or, you can go a tiny bit techie and embed it like this: [Read more...]

How to Set Up an Etsy Email Newsletter in Under 10 Minutes

Email newsletters have gotten a bad wrap lately. As far as marketing online goes, email is not nearly as cool as it’s upstart younger brothers Twitter and Facebook. It’s also got a mysterious side, seems a little hard to approach, difficult to understand. So it gets ignored or put in the someday-when-I-have-time pile.

Well, someday is finally here! It’s time to start using the marketing tool that is proven to give you the highest rate of return of any other online marketing strategy.

It’s time to put together your very first email newsletter and this video will show you how.

If you don’t have an account with MailChimp, you’ll need to sign up before you watch the tutorial. It’s a fabulous service and best of all it’s free – forever. Once you have your account you are ready for the tutorial.

Creating an Etsy Shop Email Newsletter

Resources

As promised in the video, here are some additional tutorials that will help you navigate your way to an awesome email newsletter.