Imagine you move into a new house and start meeting your neighbors.

The first neighbor waves hello from his driveway.  You talk briefly, exchange names and a handshake but nothing more.

The second neighbor stops by in the evening with a plate of freshly baked cookies and a hand-written note.  Inside the note is his name, phone number and an invitation to call if you ever need anything.

Let a few days go by. Both neighbors are nice, but do you even remember the name of the first guy? Who would you invite over to watch the big game?

The amazing super powers of the welcome email

New sign-ups to your email list are like new neighbors. If you want their continued attention be sure to [Read more...]