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Etsy Shops With Moxie: Rebecca’s Soap Deli

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This is mostly a smelly business. Experimenting with fragrances is fun and new scents always bring new customers.

Rebecca Dillon runs a squeaky clean operation. She’s been on Etsy since the very beginning, back when it was free to list, there were no commissions and competition wasn’t nearly as stiff.

Thousands of bars of soap have passed from Rebecca’s molds into happy customers’ hands as she keeps selling in a very tough niche.

Rebecca’s rocking her off-Etsy marketing and is making the leap to her own website. The key to her success (aside from a fabulous product) lies in driving traffic to her Etsy shop from her blog and email newsletter and converting them into happy customers with very clean, smooth and silky soft skin.

Rebecca was kind enough to share her motivation and some of her marketing tips. She’s also sharing a special offer for Moxie Tonic readers (see below). [Read more...]

Filed Under: Case Studies, Etsy Shops with Moxie, Marketing Plan, Uncategorized

Marketing on Etsy Done Right

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Did you get the recipe for off-Etsy marketing? It’s one part social media, one part blogging, one part email and 100 percent being a kind, giving and approachable person.

But what about Etsy itself? Can you get further in your business by pulling the magical Etsy strings?

I know- silly, silly question. And it’s true there are so many opinions on this topic.

But after researching the subject I found that the world was just one blog short of having enough “How to Market Your Business on Etsy” posts.

So let’s fix that, shall we?

But this time let’s keeps in mind that off Etsy efforts are driving traffic to our store.

Do your homework

BORING!!!! But it’s so important to do your Etsy-market research. Investigate your niche:

  • See what other sellers are making.
  • See how much they are selling.
  • See what they are selling it for.
  • See how many people are selling what you want to sell.

Unless you specialize in crocheted cozies for naked mole rats there are 57 shops doing exactly what you do and another 319 that come close. Find the ones that do well and take lots and lots of notes. When you’ve figured out what makes their shop awesome (chances are it’s one or more of the things on this list) [Read more...]

Filed Under: Etsy, Marketing Plan, Uncategorized

What To Do If You Have No List

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“Email marketing is not dead. Email is still the most powerful channel when you are actually trying to sell things.”
–Brian Clark, Founder and CEO of Copyblogger Media, a multi-million dollar company that started from a blog.

Last week featured a tutorial that came with a dare — build an Etsy shop email newsletter in less than 10 minutes.

MailChimp’s Etsy integration makes it is possible and a lot of creative biz owners are anxious to get on board the email newsletter train.

But they have one, teeny, tiny problem.

No list.

Not a single email address.

Overcoming the hurdle

Getting an email list going is not hard but it does require laying some groundwork. Primarily – [Read more...]

Filed Under: Email Structure, Mail Chimp, Marketing Plan, Uncategorized, Why Email? Tagged With: ,

3 Keys to Unlocking Creative Business Success

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This is the second part of a two-part post. If you missed part 1, please take a few minutes to read it and then return for the dramatic conclusion…

“I love how it feels to buy handmade, to feel a real connection to the real person who made each piece. You can’t buy that at the mall.” – Etsy Tweet 5.31.11

The genius of Etsy

In today’s cookie cutter, fast-paced world, we are searching for something unique, truly beautiful, homey or personal.

That’s why we buy those silly little decals to decorate our mom-mobiles. Our car is identical to thousands of others on the road, but the family it carries is one of a kind. By attaching stick-figure avatars to our back window, we ensure that we don’t blend in and get lost in the crowd.

That desire to stand out and express our individuality is why [Read more...]

Filed Under: Marketing Plan, Social Media, Why Email?

How to Pull Customers Closer

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Sphere of Influence Graphic
Just a quick marketing thought for you to mull over while you’re kicking back this weekend.

Where does your customer base fall within your sphere of influence?

Sales can come from any point on the the circle, but the further out the customer, the more work you have to do to get them to buy. If you want to market smart and grow your business, you need to draw your customers closer.

The first time a customer visits your shop they may buy, but they probably won’t. If you tell them how to connect with you — social media, your blog or email — they can choose the option that is best for them. Over time and with greater exposure to your products your true fans will move in closer.

Email is the most valuable connection

When someone subscribes to your email newsletter it tells you two things:

  • They have a high level of interest in your product or service
  • They trust you

Take that trust and strengthen it by sending regular, relevant emails. Build on their interest with clear links to your products. And to keep them opening your emails and shopping your store – provide phenomenal customer service and thank them with generous loyalty offers.

Filed Under: Marketing Plan, Social Media, Why Email?
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