This year at Moxie Tonic there’s going to be a lot about email marketing. And when I say a lot, I mean, A LOT!!!! That’s because it’s one of the easiest and cheapest ways to market your business. And it’s one of the most proven methods; meaning…it actually works.
There’s also been a really exciting new development in the world of email marketing and Etsy. My favorite email service provider (the one I use myself), Aweber, is now offering some really cool email integration options for Etsy sellers. They’ve been kind enough to provide a post about the exciting ways you can use email to grow your business.
Check it out…
3 Steps to More Repeat Customers
Etsy has made it super easy for creative people to start their own business selling their handmade goods. But just because you know how to make something fantastic out of some cloth, doesn’t mean you know how to market it and grow your business.
Your goals for marketing will most likely revolve around attracting customers and getting repeat sales from customers. The easiest way to do both of these is through email
So what you need is a plan to get started on the right foot…
1. Get Customers To Become Subscribers
In order for you to email, you need a list of people to email to, right? And in order for you to get the most out of your email marketing campaign, you need to make sure you only add people to your list that are actually interested in your business. There are a couple ways to make this happen.
First, you can use an app to integrate Etsy with your email service provider. This will make it so when people purchase from your Etsy shop, they will also receive a confirmation email asking them to join your email list. This makes it easy for you to encourage customers to stay loyal to your store.
Another option is to put a sign up form on your website or on your Facebook business page. If you plan to offer coupons and discounts for email subscribers, you can let visitors know on this form as an incentive to subscribe. Most email service providers allow you to create sign up forms that can be easily added to your site, or will host a page where you can direct to.
2. Choose Your Shop’s Email Template
Unless you’re at the point where you can hire a marketing manager, you probably don’t want to spend too much of your time creating emails. This is where templates come in.
Most email service providers have pre-made templates, along with tools that allow you to customize them for your store. For example, here are two templates offered by AWeber.
Some tools will even allow you to connect right to your Etsy store, and you can select which products you want to feature and everything drops right into your template.
Once you’ve set up your store’s template, you’ll only have to spend minutes adding and changing the featured products before each send.
3. Set Up A Schedule
The only thing left is making sure your emails get out to their intended recipients!
An email service provider will let you schedule emails for the future and even set up a series of emails to go out at the intervals you choose.
Remember to communicate your planned schedule with your subscribers. If they know when to expect your emails and how often, there won’t be any surprises and they’ll want to stick around. A schedule isn’t mandatory, but is your subscribers don’t know what to expect, they may not like the uncertainty.
If you haven’t tried email marketing yet, now’s the time! Email brings in more conversions than social media or search engines, and it’s easy to do. Your customers will no longer go off and forget about your business; they’ll get your up-to-date information and offers so they can keep buying from you again and again.
About the Author: Crystal Gouldey is an Education Marketing Associate at AWeber, the leading email service provider for small-to-medium businesses. Crystal’s spent the past three years teaching email marketers how to optimize their campaigns. She currently writes for the AWeber blog, which you can visit for more tips on marketing with email. Sign up here to get tips straight to your inbox.
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