A little about me
I’ve been in marketing in one form or another for 5 years. I love it. I breathe it. I totally geek out about touch points and strong calls to action.
I also love to create. I get on these little benders where I doodle all day. I see color combos and have to snap a pic and replicate it at home. I’ll wake up at 4 in the morning with a flash of inspiration that drives me out from underneath the covers and onto the computer.
So as you can imagine I’ve turned several of my artistic passions into creative businesses. I’ve also applied my mad skills to the world of corporate marketing.
Me + a Marketing Blog for Creative Businesses
= Match Made in Heaven
I want creative business owners to succeed – to really, truly rock! I want you to be proud of your business and to have the freedom extra income will provide. That’s why I’m sharing what I know about marketing with you.
Finding my true love
It took me a while to figure out my focus. I dated around a little, flirted with the tech industry, loved small businesses from afar. But then I realized that if readers on my blog were creative people, like me, then I could truly be myself on my blog…
…I could sign my emails with “Cheers!” I could use exclamation points and smiley faces in my copy. I could talk with readers and other bloggers in my niche and not have to hide the fact that mayhem reigns at my house because not only am I running my own business, but my three kiddos are on summer break.
When I changed my focus I needed to retool my communications plan of attack.
That’s when I found an amazing workbook How to Write a Communication Plan for a Small (But Lovely) Biz* by Marie at n0elle.com.
Writing a communications plan following Marie’s guide gets you to start thinking through your goals, your hopes and your dreams. She really gets you to do some soul searching regarding your business. Then she brings you back to earth and helps you stare down the problems blocking your business from growing. Then step by step she walks you through the thought process to create a solution and the plan to get it done.
Instead of spending days working on a plan like I have in the past, following Marie’s outline helped me whip together a thorough plan in about an hour. I’ve been working off those goals for about a month now and am starting to see the results from the plan.
I know many more are coming.
Are you ready to get serious?
Do you have a communications plan? Did you even know you needed one? Well, let me be the first to say that yes! you need a communications plan to help you:
- Write down and solidify your business goals
- Identify the biggest problems facing your business right now today
- Figure out what’s stopping you from truly succeeding
- Know what the next step is
- Create a step by step plan to get yourself unstuck
- Spread the word about how amazing your product is
If you do all that – you will be one step closer to making your business rock the way you know it can.
Why I recommend this
I’ve bought and downloaded lots and lots of information products. Some are good, some are great and some are just…meh.
The Communication Plan is one of those great workbooks! Best of all, it is completely focused on you – the crafty business owner – so it applies to you 100 percent.
Marie is having a Name Your Own Price Sale. She suggests $8 (which is totally worth it) but you can pay what you can afford (as little as 2 bucks).
I highly recommend checking out the workbook. Then while you are there – check out her whole blog.
*Yes, this is an affiliate link (I have to feed those mayhem-makers somehow). But like everything else I recommend on Moxie Tonic, I’d do it even if it didn’t come with anything to sweeten the pie.